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HEART BASED marketing roadmap for

Yoga Teachers

a heart centred approach & step by step path to creating and filling your yoga offerings

Starting 20th August 2021

  • As Yoga teacher's we have found ourselves thrown in the deep end of trying to create & promote our own classes and offerings.

  • Are you wanting to use this time in history as an opportunity to create some independence as a Yoga Teacher?

  • Are you seeing Yoga Teachers all over the world running amazing successful programs and classes and wondering how you can do the same?

  • Are you wanting to step away from having to teach up to 20 classes a week just to pay your bills?

  • Are you needing some support & accountability to make your big dream ideas a reality?

I am here to help,              and so much more.


integrity = success

During this self paced + interactive online course, you will learn my step by step process to build your community from a place of integrity, serve them with your unique transformational offerings (which I will help you create) and at the end have a system in place to continue building your community for future retreats and events.

Plus, you get to create the life of your dreams sharing what you love with the world



  • A Yoga teacher looking to stand in your power and not rely on a studio as your only access to community and income?

  • Wanting to run a workshop or retreat outside of your normal studio classes, but not sure how to go about it?

  • Worried that you don't have a big enough network and won't fill any spaces?

  • Wanting to grow your yoga biz but want your marketing to be with heart and integrity?

  • Already running workshops but struggle to fill spaces and are lacking inspiration?

  • Ready to expand as a Yoga Teacher and create transformational experiences for your students?

Hey there,

I'm Sarah Bunnell

Yoga Teacher, Chocolate Addict, Retreat Leader, Travel Junkie, Business Owner, Heart Centred Marketer, Creative Go Getter & Mentor for Yoga Teachers - like you!

I am here to guide you through the journey of creation. As Yoga Teachers we get to create a space of retreat for our students.

A retreat from the stresses of daily life.

Think of me as the loving kick up the bum you need to make your Yoga business dreams a reality. 

I have been teaching Yoga since 2009 and running International Retreats since 2015. I have created and led 12 retreats in the Philippines & across Australia. I create monthly workshops to delve deeper in to the more subtle practices and to provide my students with experiences beyond a 60 minute general class. 


I have a background in Marketing, Travel & Education + have owned a few of my own businesses.

I have created two beautiful and transformative online retreats/courses that have been incredibly successful for both me and my students. 


An entrepreneur at heart, I have created the life of my dreams through getting paid to do what I love.


I am excited to help you build your dream life through a successful and heart centred biz of your own.


6 weeks 6 modules




Getting clear on:

  • Who your business is, what it stands for and how it shows up in the world. 

  • Who your yoga offerings are for and why they can't be for everyone (tip we are all wanting something different from our yoga practice) Finding your niche!

  • Visual aesthetics and general look + feel for consistency and professionalism.

  • How you can relate to your students through your own challenges.




How to:

  • Create a website or up-levelling the one you have

  • What pages to include on your site

  • How to write an inspiring personal bio

  • How to set up SEO (being found on Google)

  • Creating flow and consistency across your site

  • Creating a free offer for your website (this helps grow your community) one of the cornerstones for email marketing 



Intentional Offering

  • Honing in tighter on who this specific offering is for

  • Workshop on creating an offering that has a clear intention for both you and your students - and why this is important

  • Difference between goal & intention and why its important to have both

  • How to create an offering that creates an experiential experience and journey

  • Process for ensuring your offering serves the goals and intentions you set out for




  • How to price your offering

  • Budget planner template

  • Costs to consider checklist

  • Price + sales ideas

  • Mindset + self worth




  • Sales page + what to include 

  • Sales page layout and flow

  • Sales sequence emails

  • Sales page checklist

  • How to actually sell spaces in your offerings and actually have the right people enrolling for the right reasons




  • What platforms and channels you can market through

  • Instagram go to guide and how to maximise free marketing on IG

  • How to tie your sales copy (wording) in to your marketing efforts so that your students are super excited about attending your offering

  • A marketing schedule & plan with actionable steps for daily, weekly and monthly marketing 

  • Email marketing, social media marketing and how to repurpose and batch your content

Scroll down for early bird special

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A collection of templates & checklists to help with your processes.

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Reflection and deep dive journal style questioning each week to uncover your unique passions and skill sets for your business. An effective process for finding clarity in your voice, niche and direction.

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Weekly group coaching calls with Q&A to assist with any specific challenges.

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A maximum of 20 like minded souls in our 6 week course together. Interacting and gaining inspiration from each other in an exclusive facebook group.

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Weekly tasks for accountability & action.

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A mixture of pre-recorded videos, e-books & live sessions (everything will be recorded to self pace if required).

You will have lifetime access to all course material. 

please note pre-requisites

This course is for current or aspiring Yoga Teachers who:

1 - Have a desire to learn how to do their marketing themselves

2 - Are willing to put in the ground work to put systems and platforms in place

3 - Are wanting a longer term successful business as an independent Yoga Teacher 

4 - Are actually want to create community and connect with their students and new students

5 - Have a basic understanding of how to use Instagram and Facebook (this can be very basic)

If you have any queries of concerns about the above please reach out for a chat 


Franks Martin

"I found Sarah's advice & strategies to be powerful, impactful and incredibly aligned with my business intentions. Most importantly for me, what she offered was easily digestible and actionable in small steps: no overwhelming plans or jargon in sight. Thank you Sarah - our time spent not only removed some business blocks but allowed me to feel both inspired and motivated to evolve my business and my offerings"



Sammy Lee

"I was a last minute sign up to this course + I am so pleased I jumped in. Sarah has provided insight, value, support, encouragement + a big dollop of humour from the outset. She is so open with her experience, learnings + triumphs. The content is so valuable for those navigating new opportunities to empower/teach/guide/support others on their journey. The course structure is digestible, perfectly paced + I love witnessing the transformation within the group, as we up-skill + set our foundations for the future."


William Wong

"Sarah is professional, efficient and extremely dedicated to her passions and purpose. She's helped me immensely with creating my own business and brand and helped me launch and promote my first solo Yoga retreat, which completely sold out! She has a rare blend of spiritual awareness and business savvy and I am so grateful for her guidance, support and friendship."


At the completion of this course you will...

completed website

Have a beautiful & effective website with the necessary components/flow to actually encourage people to book and pay for your services + an inspiring personal bio

marketing plan

A marketing plan that is easy to follow and implement 


A growing community on instagram + on your mailing list (we will be creating this as it is the most important tool in your business)

growth framework

A framework and strategy to grow your Yoga community, expanding everyday

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sales template

A sales template and process that can be edited for each new offering you create - this is what helps fills space


clear intention

A clear idea of what your intention is as an independent yoga teacher and what your business stands for

organic growth

The ability to market, grow and sell without the use of paid advertisement. Using organic growth instead! (note you can do paid ads in support of this if you desire)

Plus much much more!

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what you get

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A 6 week interactive & supportive learning experience

+ 12 month access to all learning content and material. 

Value $1,200 

x6 Group coaching sessions with Q&A opportunity for individualised support, feedback & troubleshooting. Hello tech support! Calls will be on zoom on Fridays at 11am AEST. If you are unable to make the call you can watch replay and send in questions prior to have them answered.

Value $600

For the duration of the course an intimate supportive facebook group of likeminded teachers for inspiration, accountability and additional support + my active presence in this group each day for additional questions and feedback as required.

Value $Priceless

Early Bird BONUS #1 Sign up before 13th August to receive a "Build A Website In 7 Days" course FREE *see here for info

You will have access to this within 24 hours of enrolment so you can start on your website straight away!

Value $297

Early Bird BONUS #2 Sign up before 13th August to receive X1 one on one sessions during the course for individual assistance.

Value $190

what you invest

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For a total value of $2457 you invest only $997

Prices are in Australian Dollar AUD

+ there is a payment plan split over 3 months ($333 per month)

100% Satisfaction Guarantee. If you participate for the first 7 days and do not feel it is the right fit for you, you will get a full refund. Refund request to be in writing to before August 27th 2021 5PM AEST.

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When does the course start?

Next course date 20th August 2021. You will have access to the content for 12 months after the course finish date. Our live weekly catchup time will be 11am AEST Friday's. 

Do I have to be in Australia to take the course? 

No you can be anywhere in the world as the course is 100% online. All live sessions will be recorded & if you are unable to make the live coaching sessions but have questions I will answer them for you either via a tutorial in the facebook group or in the live call for later viewing. 


What if I begin the course and don't feel it is right for me?

There is a 100% guarantee policy for anyone enrolled. To claim a full refund, request must be in writing to before cut off period.


I am hopeless with technology and am overwhelmed by the thought of confusing marketing techniques.

This course is designed to support you and empower you to manage your own website, instagram and marketing. Even the least tech savvy Yogis have managed to achieve these important foundations in their business with my guidance. 


What if something comes up and throughout the 6 weeks I can not continue with participation?

There is 12 month access and everything will be recorded for your learning at any later stage. Yay! If you need access at a later date special consideration can be made.

I am not quite sure this is for me. Can we have a chat before I decide?

Yes absolutely. Book in for a complimentary 15 minute call to ask any questions. Obligation free of course.

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