What if I told you that your marketing didn't have to be anything more than fostering a community?
Overwhelmed by the thought of having to create & execute a marketing plan?
Cringing at the thought of having to sell yourself?
Think you are not good enough with tech or design to even attempt your marketing yourself?
integrity = success
During this self paced interactive online course, you will learn my step by step process to build your community from a place of integrity, serve them with your unique transformational offerings (which I will help you create) and at the end have a system in place to continue building your community for future retreats and events.
Plus, you get to create the life of your dreams sharing what you love with the world.
ARE YOU ?
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A Yoga teacher looking to stand in your power and not rely on a studio as your only access to community and income?
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Wanting to run a workshop or retreat outside of your normal studio classes, but not sure how to go about it?
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Worried that you don't have a big enough network and won't fill any spaces?
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Wanting to grow your yoga biz but want your marketing to be with heart and integrity?
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Already running workshops but struggle to fill spaces and are lacking inspiration?
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Ready to expand as a Yoga Teacher and create transformational experiences for your students?
Hey there,
I'm Sarah Bunnell
Yoga Teacher, Chocolate Addict, Retreat Leader, Travel Junkie, Business Owner, Heart Centred Marketer, Creative Go Getter & Mentor for Yoga Teachers - like you!
I am here to guide you through the journey of creation. As Yoga Teachers we get to create a space of retreat for our students.
A retreat from the stresses of daily life.
Think of me as the loving kick up the bum you need to make your Yoga business dreams a reality.
I have been teaching Yoga since 2009 and running International Retreats since 2015. I have created and led 12 retreats in the Philippines & across Australia. I create monthly workshops to delve deeper in to the more subtle practices and to provide my students with experiences beyond a 60 minute general class.
I have a background in Marketing, Travel & Education + have owned a few of my own businesses.
I have created two beautiful and transformative online retreats/courses that have been incredibly successful for both me and my students.
An entrepreneur at heart, I have created the life of my dreams through getting paid to do what I love.
I am excited to help you build your dream life through a successful and heart centred biz of your own.
So how does it work?
Self paced learning and implementation, drip fed content over a 6 week period.
6 Modules. One module each week.
A mixture of pre recorded video lectures, live interactive zoom sessions (that will be recorded also) and written information to cater for varying learning styles, in a step by step style.
A collection of templates, checklists and workbooks to support action and progress. This is a practical course where you will be putting things in place and creating straight away.
modules
week 01
Branding
Getting clear on:
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Who your business is, what it stands for and how it shows up in the world.
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Who your yoga offerings are for and why they can't be for everyone (tip we are all wanting something different from our yoga practice)
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Visual aesthetics and general look + feel
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How you can relate to your students through your own challenges
week 02
Website
How to:
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Create a website or up-levelling the one you have
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What pages to include on your site
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How to write an inspiring personal bio
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How to create your own simple logo
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Creating flow and consistency across your site
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Creating a free offer for your website (this helps grow your community)
week03
Intentional Offering
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Honing in tighter on who this specific offering is for
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Workshop on creating an offering that has a clear intention for both you and your students - and why this is important
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Difference between goal & intention and why its important to have both
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How to create an offering that creates an experiential experience and journey
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Process for ensuring your offering serves the goals and intentions you set out for
week04
pricing
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How to price your offering
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Budget planner template
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Costs to consider checklist
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Price + sales ideas
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Mindset + self worth
week05
sales
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Sales page + what to include
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Sales page layout and flow
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Sales sequence emails
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Sales page checklist
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How to actually sell spaces in your offerings and actually have the right people enrolling for the right reasons
week06
marketing
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What platforms and channels you can market through
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Instagram go to guide and how to maximise free marketing on IG
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How to tie your sales copy (wording) in to your marketing efforts so that your students are super excited about attending your offering
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A marketing schedule & plan with actionable steps for daily, weekly and monthly marketing
please note pre-requisites
this course is for yoga teachers who:
1 - Have a desire to learn how to do their marketing themselves
2 - Are willing to put in the ground work to put systems and platforms in place
3 - Are wanting a longer term successful business as an independent Yoga Teacher
4 - Are actually want to create community and connect with their students and new students
5 - Have a basic understanding of how to use Instagram and Facebook (this can be very basic)
If you have any queries of concerns about the above please reach out for a chat
At completion of this course you will...
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Have a beautiful & effective website with the necessary components/flow + an inspiring personal bio
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A marketing plan that is easy to follow and implement
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A growing community on instagram + on your mailing list (we will be creating this as it is the most important tool in your business).
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A sales template that can be edited for each new offering you create - this is what helps fills spaces
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A clear idea of what your intention is as an independent yoga teacher and what your business stands for
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A framework and strategy to grow your Yoga community, expanding everyday
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The ability to market, grow and sell without the use of paid advertisement. Using organic growth instead! (note you can do paid ads in support of this if you desire)
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Plus much much more!
